Open House Ally
✦ Open House Software for Real Estate Brokerages

A Better Open House System for Your Entire Brokerage

Give agents a professional, repeatable workflow for capturing visitor information, prioritizing follow-up, and reporting meaningful open-house activity to sellers—all with brokerage-level visibility and controls.

The Workflow

Give Every Agent a Repeatable Open House Workflow

One consistent system — from listing to follow-up to seller report — that every agent in your brokerage can run the same way.

Step 1

Create and promote the open house

Publish a branded open house with a public check-in link and QR code in minutes.

Step 2

Capture visitor information digitally

Visitors scan a QR code or use a kiosk device — no paper sign-in sheets.

Step 3

Identify promising follow-up opportunities

Automatic lead scoring surfaces the most engaged visitors for outreach.

Step 4

Send customizable email follow-up

Eligible visitors receive branded email follow-up with opt-out controls.

Step 5

Produce professional homeowner reports

Generate polished seller reports that summarize activity without exposing contact details.

Visibility & Controls

Brokerage-Wide Visibility Without Taking Over the Agent Relationship

See what's happening across the organization while keeping agents in control of their visitor relationships.

Brokerage and team dashboards

Aggregate activity across every agent and team in one view.

Open-house activity visibility

See upcoming, live, and closed open houses across the organization.

Agent and office-level reporting

Review activity by agent, team, or office without taking over the relationship.

Role-based administration

Assign admins, team leads, and agents with appropriate access scopes.

Consent, unsubscribe, privacy, and audit controls

Capture communication preferences, honor opt-outs, and maintain activity records.

Exportable organization data

Export your organization's data when you need it.

For your sellers

Help Agents Show More Value to Sellers

Homeowner reports summarize visitor volume, interest levels, showing requests, financing interest, and engagement trends without exposing visitor names or contact details. Sellers see the activity and impact — agents keep their leads.

Visitor traffic and activity timeline
Buyer interest and intent signals
Showing and financing interest summaries
Branded with the agent and brokerage identity
No visitor names or contact information exposed
Sample Open House Ally homeowner report summarizing visitor activity and buyer interest without contact information.
Built for Adoption

Built for Adoption Across the Brokerage

Designed so every agent in your brokerage can adopt it — on the devices they already use.

Works on phones, tablets, and computers

The check-in experience runs in any modern browser — no install required.

QR code and kiosk check-in

Visitors scan a QR code with their phone or use a tablet kiosk at the door.

Straightforward agent onboarding

Agents get up and running quickly with a guided setup flow.

Brokerage branding options

Apply your brokerage logo, colors, and messaging across the experience.

Dedicated brokerage onboarding support

Brokerage plans include dedicated onboarding support to get your team live.

No new mobile app download required

Open House Ally runs in the browser — agents and visitors don't need a new app.

Pricing

Brokerage Plans That Scale

Tiered pricing from 25 to 100+ agents — with an optional 60-day pilot to get started.

Brokerage

For brokerages of any size

$349/mo starting

Up to 25 agents · scales to 100+

  • Brokerage-wide analytics & dashboard
  • White-label branding
  • Consent, unsubscribe, privacy, and audit controls
  • Weekly brokerage reports
  • Dedicated onboarding support

Brokerage FAQ

Common questions from brokerage leaders evaluating Open House Ally.

See How Open House Ally Fits Your Brokerage

Request a personalized walkthrough of the agent experience, brokerage controls, and homeowner reporting workflow.

Brokerage Plans · Start at $349/mo

Full deployment from day one. Plans range from $349–$1,249/mo based on agent count (25–100 agents). Or start a 60-day pilot from $99/mo.

A member of our team will follow up within 1 business day.